How to Sell a Pen

  if you are a sales reps at the beginning of your career, you will find yourself in an interview, being asked this question, “How to sell a Pen”. The question is fundamentally very basic, and has multiple answers. But what the interviewer is interested in learning from you is how do you approach a problem, and you create solution, offering your sales pitch. To answer this question, let’s do a little role play and assume that you are in an interview with the HR for an  outbound sales  role and suddenly you get the question “sell me this pen”. How would you react? Take the pen, hold it very firmly in your finger and ask these three questions to the HR. “ When was the last time you used a pen?” Most probably the answer would be “ I do not know” Go ahead and ask the second question. “ For which memorable event did you use the pen last time” The Interviewer’s answer would be “ Probably to sign a contract“ And, finally the third que...